I recently attended a workshop, “Driving Business with Social Media”, presented by Neal Schaffer, president of Windmills Marketing. The event, sponsored by the Rochester Business Journal, had an audience representing a broad cross-section of businesses from the Rochester NY region.  The presentation covered best practices for implementing social media platforms into every day business activities. Topics covered how to increase searchability online with blogs, and using LinkedIn, Facebook,  and Twitter.   The use of some, or all, of these communication tools have really become a critical must-have for the success of any company.   Follow this link to read a brief overview of leveraging social media for business.

Architecture, engineering and construction firms are evolving to embrace the use of social media to present project information, demonstrate expertise, share industry news, and increase findability online with blogs and Facebook pages in addition to the more content-static websites.   At an SMPS marketing event this past winter, I got to hear keynote speaker Marc Kushner, founder of  Architizer,  talk about his new social networking community-based website designed to engage and link all contributors to building projects.  All project team members – architects, engineers, construction professionals, interns, consultants, building owners and users – can upload information and photos and add comments about the project to share their specific knowledge with the reader to create an inclusive, collaborative, holistic project profile.

Engaging readers  in current, fresh content  is the keystone feature of social media tools.  There’s a “Leave a Comment” link below – please feel free to leave a note!

Franny King
Director, Marketing and BizDev
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